If your goal is to increase your organic traffic, you need to think of SEO in terms of “product/market fit”. There is one more thing that you should know before moving forward is that SEO audit services can be a game-changer for your business as it shows where you lack and how you can improve. There are multiple services that are provided by professionals like technical SEO audit services, on-page SEO services and so on. Now back to keyword research.

Keyword research is “market” (what users are actually searching for) and content is “product” (what users are consuming). “Fit” is customization.

To increase your organic traffic, you need to mirror the reality of your content that users are actually searching for. Your content creation and planning, as well as keyword mapping and optimization, should all be market-driven. This is one of the best ways to increase your organic traffic.

Why bother with keyword grouping?

A web page can rank for multiple keywords. So why aren’t you highly focused on planning and optimizing content targeting dozens of similar and related keywords?

Why target only one keyword with a piece of content when you can target 20?

The impact of keyword clustering to get more organic traffic is not only underestimated but is largely overlooked. In this guide, you will get to know about the proprietary process which was pioneered for keyword grouping so that you can not only do it yourself but can maximize the number of keywords for which your amazing content can be ranked.

Part 1: Keyword Collection

Before starting grouping keywords into clusters, you first need your dataset of keywords to the group from.

In short, your job in this initial stage is to find every possible keyword. In the process of doing this, you’ll inadvertently acquire a number of irrelevant keywords (thanks, Keyword Planner). However, it is better to have only a limited pool of keywords to target with multiple relevant and long-tail keywords (and the ability to filter out irrelevant ones).

You will be recommended to collect keywords from 8-12 different sources. These are the sources:

● your competitors

● Third-party data tools (Socks, Ahifs, SEMrush, Answer the Public, etc.)

● You already have Google Search Console and Google Analytics data.

● brainstorming your thoughts and checking against them

● mashing up keyword combinations

● Autocomplete suggestions and “related searches” from Google

There is no shortage of sources for keyword collection, and there are more keyword research tools out there now than ever before. The main goal here is to be broad enough that you never have to back off and “find more keywords” in the future – unless, of course, there’s a new topic you’re targeting.

The prequels of this guide will expand on keyword collection in depth. For now, let’s say you’ve spent a few hours collecting a long list of keywords, you’ve removed duplicates, and you have semi-reliable search volume data.

Part 2: Term Analysis

Now that you have an unmanageable list of 1,000+ keywords, turn it into something useful.

Now start with duration analysis. What does that mean?

You have to separate each keyword into its constituent words that contain the keyword so that you can see which words occur most often.

For example, the keyword: “best natural protein powder” contains 4 words: “best,” “natural,” “protein,” and “powder.” Once you separate all keywords into their constituent parts, you can more easily analyze and understand which terms (sub-components of keywords) are most frequent in our keyword dataset.

Here’s a sampling of 3 keywords:

● best natural protein powder

● Most Powerful Natural Anti-Inflammatory

● how to make natural deodorant

Take a closer look, and you’ll see that the word “natural” occurs in all three of these. If this word occurs frequently in our long list of keywords, it will be extremely important when you start grouping your keywords.

To get this information, you’ll need a word frequency counter.

Part 3: Organic Words

Organic words are the words or phrases in the last section that will be considered most important.

Why are organic words important?

This exercise provides you with a handful of the most relevant and important words and phrases for traffic and relevance, which can then be used to create the best content strategies – content that will rank highly and, in turn, get the traffic to you.

When developing your organic words list, you will identify the highest frequency and most relevant terms from a large range of keywords used by many of your highest performing competitors to generate your traffic, and these “organic words” “Become.

When working with a client (or doing it for yourselves), there are typically 3 questions you want to answer for each organic word:

● Which of these words is most important to your business?

● Which of these words are negative keywords (do you want to ignore or avoid)?

● Any other feedback about qualified or highly-targeted keywords?

Part 4: Keyword Grouping

At this point, you are now set up for keyword clustering success.

● A deeper understanding of who you are targeting, why they are important to the business, user intent and relevance

● Good decision to make tradeoffs when breaking individual keywords into groups

good intuition

All Done. Now What?

Now You can start planning out the new content you never knew you needed to create. Alternatively, you can map your keyword groups (and subgroups) to existing pages on your website and add keywords and optimizations to header tags, body text, and more for any long-tail keywords that you may have overlooked.

Keyword grouping is largely ignored, ignored and ignored. This creates a huge new opportunity to optimize for words where none existed. Sometimes it targets a long-tail keyword by simply adding a phrase or a few sentences, which will bring in that incremental search traffic to your site. Do this dozens of times and your organic traffic will continue to grow.

Conclusion

So, what are you waiting for? Here are the things that you can follow when it comes to doing efficient keyword research.